Let's begin with the facts. FACT 1 Men's scalps are thicker than women's and can produce twice the level of oil. It's a biological fact that makes men more prone to sensitivity, itchiness, irritation, redness and other unpleasant scalp conditions. FACT 2 The Aveda Men collection is tailored to men's essential need for high-performance scalp and hair management that's easy to use. FACT 3 Each product features our exclusive phyto-active blend to soothe and relieve the scalp. Developed by world-renowned clinical aromaologist, Pierre Franchomme, this highly efficacious blend features boswellia, seaweed, plai and tamanu oil - each selected for their calming and soothing properties while sage extract, a highly effective anti-oxidant, helps promote a healthy scalp. In addition, our Aveda Men Shampoo and Conditioner contain babassu oil, which adds moisture, condition, and shine to hair. Proven effectiveness Men who have tried these products agree. After just two weeks the results were remarkable: Those using a combination of Pure-Formance™ Shampoo and Conditioner saw and felt a definite difference. 80% said their scalp never felt so refreshed 72% experienced a reduction in oiliness and greasiness 65% experienced a reduction in scalp dryness and itchiness 65% said their scalp never felt so great, so healthy Aveda Men Pure-Formance™ is available at Coco Mazzi Spa Salon